HDS Entertainment is headed up by Heidi De Sousa. She started in the entertainment industry as an artist agent with a Cape Town based company. In the 3 years there, she learned much about the music industry and from her experience she has started her own Artist Management and Entertainment Agency.

There is 2 folds to my business:

HDS Management manages leaders in their fields and represents a handful of well known artists. She provides her artists with a service 2nd to none. Besides everyday bookings, she manages CD Launches on national basis and works closely with the artists to ensure their needs are met, by confirming bookings with contracts, flight, technical requirements, car hire and accommodation arrangements. She prides herself in being efficient and hard working. She is constantly finding work and promoting her artists on a daily basis.

HDS Entertainment Agency provides her clients with an efficient, professional and smooth experience. Whether coordinating entertainment for weddings, launches, corporate, private functions and clubs events. She is mindful about her client’s needs, budgets and other requirements. She will negotiate the best possible rate and co-ordinate all forms of entertainment from, Proposing artists that will suit the clients brief, to sourcing, to booking and coordinating artists on the night, staging, lighting, sound, flights, accommodation and car hire. She works only with the best in entertainment and ensures that the artists are briefed accordingly; arrive on time whether it is for briefings, sound checks, and performances.